This packaging project created in my 400-level design class was a two part assignment: develop a food brand based off of an excerpt of my choosing from the book, "Why We Eat What We Eat", by Rachel Herz and develop the package design for that brand, and then expand the brand into something bigger than the product itself using a visual and verbal language, narrative, and brand collateral.
Drama Queen Salsa is a line of intensely flavorful salsas packed with all of the spice and sass needed to satisfy a bold gal's biggest of cravings.
The Drama Queen line is all about empowering bold, beautiful women. Our mission is legit fire–embody a lighthearted advocated for all the bold b*tches of the world and create a global girl gang of 'Drama Queens', pack all of the confidence and sass needed to stand out into one salsa scoop, and overall, represent a strong female presence for the bold females who have the power to conquer all.
Click here for the full Drama Queen Salsa brand presentation and project process book...